Employer campaign for gender equality, set up by Business in the Community and supported by Prime Minister John Major.
Chaired by Elspeth Howe, the campaign’s aim was to remove, by the millennium, the barriers that prevent women realise their full potential at work.
At its launch, the Prime Minister said, “The time has come to ask why women should need to be prepared to conform to traditional working practices. Why can’t work be organised on a part-time basis with or without job sharing? Why can’t career breaks be recognised as something positive from which people might actually gain in terms of effectiveness and fresh thinking?
“Member companies of Opportunity 2000 pledge themselves to specific goals such as increasing the number of women managers in the workforce, improving maternity benefits, and extending the use of job-sharing, career breaks and term-time working.” Independent 2 November 1993